Rube Goldberg MEETS THE INVENTION AGE

To celebrate the arrival of 5G and over 30 years of Qualcomm’s mobile innovation, we reimagined a classic symbol of invention—the Rube Goldberg machine.In partnership with brilliant young minds from FIRST, we built a machine powered by Snapdragon tech, creativity, and collaboration. The result? A jaw-dropping chain reaction that turned the impossible into reality. The campaign extended across social with teaser films and behind-the-scenes content that brought the process—and the inventors—into the spotlight.

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Qualcomm EXPERIENTIAL Cube

To showcase Qualcomm’s pioneering role in wireless innovation, we created an immersive, 360° audiovisual cube for CES and Mobile World Congress. Using light, motion, and abstract animation, the experience walked audiences through Qualcomm’s impact on 2G, 3G, 4G—and now 5G. Bold, captivating, and built to travel, the installation positioned Qualcomm at the center of every 5G conversation.

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MEET THE INVENTORS

They said 5G was impossible. Then impractical. Then unnecessary. But Qualcomm didn’t listen. Instead, they reimagined mobile technology—and made 5G a reality. This campaign tells the story of that bold leap forward, through the voices of the people who built it.

 

LEWIS HAS IDEAS

Qualcomm partnered with the MERCEDES AMG PETRONAS Formula One Team to push the limits of connected car technology. In this campaign, Qualcomm innovations help elevate Lewis Hamilton’s performance—on the track and beyond. The result? A faster team, a sharper driver, and a few bold ideas from Lewis himself.

 

AnimatinG 5G: The series

5G is one of the most transformative technologies of our time—but it's not easy to explain. So instead of relying on talking-head engineers, we brought their ideas to life through animation. This series for Qualcomm turns complex concepts into compelling visuals, with some of the company's brightest minds guiding the way.

 

NOW WITH 5G, YOU CAN

The Snapdragon 855 was the world’s first commercial 5G mobile platform—setting the stage for a new era of connectivity. To showcase its power, we created a playful, high-energy film that brings the benefits of 5G to life in a way that’s as entertaining as it is enlightening.

 

more qualcomm films

Explore additional videos created for Qualcomm, showcasing the innovative power of their technologies and bringing their cutting-edge products to life.