We let beer do the talking
As the world’s largest brewer, AB InBev knows beer brings people together, but also understands the risks of overconsumption. To promote smarter drinking habits, we did something bold: we replaced iconic beer labels with smart drinking tips.
Launched on Global Beer Responsibility Day, the world was reintroduced to its favorite beers—this time with a message. Tips appeared not only on bottles, but on shirts, posters, and across social media, sparking global conversation and driving #smartdrinking into the spotlight.
