RSV UNCOVERED

This global, unbranded HCP campaign makes the burden of RSV impossible to ignore. With RSV-related ER visits and hospitalizations rising—especially among infants, young children, older adults, and other at-risk populations—the work speaks to frontline providers, including OBGYNs, antenatal providers, GPs, pharmacists, and PCPs. Running in leading HCP print titles and across digital and social channels, the campaign features a simple, striking visual: people wearing T-shirts with lung outlines and the letters RSV across the chest. Headlines appear as questions, prompting providers to reconsider assumptions about symptoms. By placing the message where the virus strikes, the campaign reframes RSV as immediate and human, driving HCPs to the unbranded RSV Uncovered microsite to learn more.

RSV Uncovered Microsite

Click below to visit microsite.

Unbranded HCP Patient Discussion Guide