Because every child deserves a strong start

The Family Health Project (FHP) is a breakthrough initiative led by Harvard economists and social policy experts that gives low-income moms $400 a month through a no-strings-attached prepaid debit card. Despite its life-changing results, the program remained largely under the radar—until we helped change that. Launched on Mother’s Day, our campaign positioned FHP as a powerful way to honor moms society too often overlooks. Through a targeted social campaign and emotionally raw videos featuring real FHP moms, we spotlighted their stories of strength, resilience, and hope—inviting people to donate directly or gift a prepaid card in a mother’s name.

The result: a bold new narrative around generosity and a growing movement that proves there’s a better way to fight child poverty—one mom, one dollar, one act of trust at a time.