Square Clothing – Sleeves for Squares

One of the very first campaigns I ever made—and honestly, I didn’t think my creative directors would go for it. It was so simple: what if we just gave sleeves to every ambient square we could find? But they said yes. And then D&AD said yes too. Launched during Melbourne Fashion Week, this guerrilla campaign for Square Clothing turned everyday squares into discreet billboards for a chic new brand ready to shake up the fashion world. This idea made it into the D&AD annual and helped me realize I might actually have a future in this whole advertising thing.