who’s hungry?

This film, created for UNICEF as a World Hunger Day social stunt, was designed to jolt Western audiences out of their disconnect from the global hunger crisis. Today, tens of millions of children live in severe food poverty, stripped of the nutrients they need to grow and thrive.

We designed playful-looking meal boxes emblazoned with “Who’s hungry?” —only to reveal a far more sobering message inside. The contrast invited viewers to confront a truth we too often overlook and to recognize the life-saving work UNICEF does to fight child malnutrition.

It was built to be shared. And impossible to ignore.