Investment firm, State Street Global Advisors, created a way to invest in companies with more women in leadership: the SHE fund. Not because it was fair. Or nice. But because companies with women in leadership perform better. And this International Women’s Day, we wanted the world to see the power of women. So we challenged the symbol of corporate America, Wall Street’s Charging Bull, with one Fearless Girl.

With a budget of around $250,000, Fearless Girl generated $7.4 million in free marketing for SSGA across TV, social and radio. The effort also made a huge impact for SHE Fund. Daily trading volume for the fund shot up 384 percent following the debut of the statue.

Among its many accolades, Fearless Girl received 18 Gold Lions including four Grand Prix trophies, and the coveted Titanium Grand Prix — only the second ad campaign to ever do so. 

SSGA “opportunity in complexity” campaign Launch

While others oversimplify, we choose to face reality. At State Street Global Advisors, we recognize that today’s markets are anything but straightforward. But within the complexity lies opportunity—and we know where to find it. Our campaign, Opportunity in Complexity, offers a glimpse into the world as seen by SSGA. Where others see noise, we see patterns. Where others hesitate, we act. With deep insight and disciplined innovation, we uncover paths others miss—transforming complexity into clarity, and potential into performance.

We brought the campaign to life in print too—appearing across top-tier financial publications to meet investors wherever they are.