LOTUS KNOWS
Lotus is more than email—it’s a powerful, real-time collaboration platform. But outside its loyal user base, few people knew just how smart it really was. Our job was to change that. We launched a global campaign—across digital, print, video, and digital out-of-home—to show the world what Lotus knows.
One standout activation at Heathrow Airport fused live air traffic data with Wimbledon match stats to deliver customized messages for every incoming flight—demonstrating the platform’s ability to connect the dots in unexpected ways.
The campaign earned major industry recognition, including a Bronze Cannes Lion, a Bronze One Show award, and a feature in the D&AD Annual.