Nobody Likes Moni
To raise awareness of pneumonia—the leading infectious killer of children—we created Moni, a mischievous animated villain who hides behind cold-like symptoms. Designed to educate parents and engage kids, this playful yet urgent campaign reframed pneumonia as a sneaky threat worth vaccinating against.
The result: attention grabbed, myths busted, and more Malaysian children protected.
Moni made his way into doctors’ waiting rooms, posters, and brochures—spreading the message before the bacteria could. Designed to educate parents and kids on the real risks of pneumonia, these materials combined playful storytelling with urgent facts. Created in partnership with talented animators, Moni brought the danger to life—so parents could see it, understand it, and stop it.
