Unleashing the hidden power of bisquick

People think Bisquick is just for pancakes. We thought it was time to flip that idea on its head. So we showed the world that this iconic yellow box isn’t a one-trick mix—it’s a kitchen sidekick. From pizza to pot pies, chicken tenders to cheddar biscuits, Bisquick does it all.

bisquick mancakes

We created a series of shareable memes celebrating the dads and dudes who proudly take charge of weekend breakfast. We called them Mancakes—because pancakes made with love (and maybe a little bacon grease) just taste better. This was the heart of For the Love of Pancakes, a campaign featured on both Tumblr and Facebook, earning a spot in Tumblr’s annual showcase of best-in-class campaigns.