It’s Time To Ask Smarter Questions: Print
A smarter planet isn’t hypothetical. It’s happening. And it starts with asking better questions—about what I.T. can actually do. Not just the technical specs, but the real-world impact. This campaign helped shift the conversation—and won a Gold Effie along the way.
It's Time To Ask Smarter Questions: Outdoor
With Oracle’s foray into workload-optimized systems, we decided to strategically surround the Oracle Open World event in San Francisco and asked the most critical questions that Oracle customers will inevitably encounter. Many of the outdoor pieces featured JagTags enabling users to instantly receive a video-based answers directly on their cell phones.
Lets Build A Smarter Planet: Print
The IBM Smarter Planet campaign is about demonstrating how intelligent and instrumented our world had become. Things like cars, appliances, roadways, power grids, clothes, even natural systems such as agriculture and waterways are all affected by software. Here’s some work that I’ve contributed to this award-winning campaign.
IBM Capabilities: Print
The IBM Capabilities campaign is all about demonstrating that a smarter planet is a very real place where companies, governments and individuals are achieving real results using IBM software and systems. The print work features beautifully crafted visualizations or real data that help bring the power of software to life.
