Protectors Of
This unbranded consumer campaign is built on a simple truth: parents are their children’s protectors. Aimed at parents of infants, young children, and teens, it raises awareness of meningococcal meningitis, a rare but potentially deadly disease that can strike quickly if left untreated. Appearing across online and offline publications, web films, and social platforms, the work highlights everyday coming-of-age moments such as sharing food, sleepovers, parties, and traveling with friends to encourage parents to learn more about ways to help safeguard their children, not just from illness, but from the loss of moments that matter.
Everyday Warriors
We developed messaging for Black parents and guardians that reflects the unique realities they face. Launched in Chicago, Atlanta, and Philadelphia, the campaign acknowledges that beyond the everyday demands of parenting, Black families often navigate systemic inequities and longstanding trust gaps in healthcare. Designed to provide clear, empowering information, the work respects lived experience, builds relevance, and supports informed protection—executed across print, social, and web films.
